HAVE YOU RUN OUT OF IDEAS OF WHAT TO WRITE/TALK ABOUT? - #ContentCreation

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WHAT IF YOU HAVE RUN OUT OF IDEAS OF WHAT TO TALK/WRITE ABOUT?


According to the Content Marketing Institute, “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”- Content Marketing Institute

The purpose is of creating content is to attract, acquire, and engage your existing and prospective clients.

Content Creation also consists of different consumption and buying stages: For instance, some consumers will want to know more about you before they immediately opt into your offer. They may also be motivated to review your previous and most recent content. If you do not have recent content.

The most cost-effective way of building awareness to new members of your target audience.


QUESTIONS FOR YOU TO CONSIDER: 

1. Who is your content most relevant for? Do you have a mental picture of who you are talking to when you create content?

2. What do you enjoy most reading or talking as a hobby, specialist and/or Niche Market which connects to your ideal clients?

3. What benefits or solutions will they receive, as a result of reading/watching your content?

4. How often do you consistently read or listen to educational content with Niche Market?

5. Is there a topic in your Specialist Career, you enjoy/enjoyed talking about? A topic which addresses and solves problems?


Be MESSY- Allow your creativity to flow naturally without feeling the need perfect your content all the time. Being stuck in the head mindset wise may delay your content creation process also cause you to doubt your abilities.

Sacrifice time and use it wisely to start implementing things and go beyond being a constant consumer.

Regular content creation builds brand trustworthiness, credibility on your expertise and authoritativeness as the go-to source for information and educational resources.

Types of contents you could share entertaining, informative, solve problems, or persuades your audience. Give your audience the information they need, which will also be easy to find, before asking for anything back in return. The important thing in your content delivery is to ensure you feel confident in the delivery and continue to remain authentic.

SOURCES FOR WHERE YOU CAN GET YOUR CONTENT:

  1. PODCASTS/COURSES & SEMINARS: Select 2-3 of your Favourite Podcasts to Listen to daily/2 Audio Books a Month. Youtube Educational Information or Webinars more regular than you do TV
  2. SCHEDULE TIME: Set a Schedule 1 Day a week when you can create content for the week.
  3. SOCIAL LISTENING: Listen to your Clients Problems and issues and address them as part of your content creation
  4. MONITOR ANALYTICS in terms of Audience Reach, Engagement (comments or who is requesting to connect with you and the frequency).
  5. CROSS PROMOTE CONTENT: Recycle and cross-post/promote your content on various platforms and in different formats.

Discover how you can create content, which attracts your ideal prospective clients, learn more here.

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Location: United Kingdom

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