HOW TO ASK THE RIGHT QUESTIONS TO GAIN ACTIONABLE CUSTOMER INSIGHTS!
According to Tom Shapiro, CEO for Stratabeat , as a personal or company brand, you should be asking the following critical questions, which will deliver valuable digital customer experiences; 1. What problems are your clients trying to solve? Start with segmentation to develop accurate customer personas, and to understand the personal characteristics and traits behind your audience. For instance, you can retrieve this type of information by creating a customer checklist on your landing page. The checklist can also direct your prospective clients to the right content and potential solutions they are looking for. By doing so, you will be able to develop the right client personas which are segmented into different characteristics. Checklist questions you can ask for instance are as follows; What websites do they visit? How are they consuming information? What are their goals? According to Shapiro 50% or more of a persona should be focused on the customer’s go