Your clients will pay you according to the value you see in yourself? If you feel uncertain about your true value, it is likely to show in the way you approach your prospective clients?
It can feel daunting as a Small Startup Business Owner to stick to your prices due to self-doubt, uncertainty about your value offer/expertise and fear of losing potential clients.
Lessons learnt from assisting my mom in a voluntary capacity with all things related to Marketing and Business Management of a Small Business (Cleaning Business).
1. Believe in your value offer and the quality of the service and products you offer.
2. It is helpful to remove personal feelings in business (i.e. assumptions and thoughts of how customers will feel if you charge a high price).
3. Be able to demonstrate the quality and value of your service through your work ethic and core values. Also commit to providing responsive/timely services just as you stated as part of your business service delivery. This will help in customer retention and in maintaining a good reputation.
It is helpful to have a clear vision and purpose in mind consisting of your business goals, outcomes/end in mind for your business, as it will help you to maintain your reason why and purpose for charging the prices you do. It also enable to hold onto the thought that you are not losing customers, but gaining the ideal customers you want to work with.
4. Over deliver more than expected based on agreed service, whilst maintaining high quality/responsive services.
5. Be able to confidently stand out from the masses and other businesses owners who are doing the thing you are. Be uniquely you and confident in stepping outside of your comfort zone.
6. If a prospective customer does not reply to your value offer immediately, it does mean they do not want to go ahead with your offer.
7. Work in partnership with someone (i.e. assistant or business partner) with different skills and strength than yours. It will help to maintain your business goals including confidence in pricing. You can't do it all - be confident in delegating in order to grow and scale your business further and to minimize the risk of working 24/7 in your business.
If you are not confident in Sales or Marketing, be willing to either invest in training or hire someone to assist such as Freelancers and/or Virtual Assistants to start off with. From platforms such as Fivverr, Freelancer , Toptal Elite Freelancers and Upwork.
8. Also remember all the daily operations and expenses that go into delivering your services and products, before instantaneously agreeing to offer a client a reduced price offer. This also minimizes the risk of developing low moral/motivation from delivering more for less (cost wise). Aside from expenses, your time and effort invested in delivering services do matter.
You have to also be in the position of feeling good and happy at the end of the day for the work you do.
9. Be comfortable standing in uncertainty/silence, and not to jump in too quickly with a reduced offer, due to fear of losing a client. Or fear you might be charging to much.
𝐍𝐨𝐭 𝐞𝐯𝐞𝐫𝐲 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞 𝐜𝐥𝐢𝐞𝐧𝐭 𝐡𝐚𝐬 𝐭𝐨 𝐛𝐞 𝐲𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭- know who your ideal client is, as they are mostly likely to see your value and pay for the quality service you offer. This is important especially if you seeking to maintain a premium and higher quality service (reputation matters).
The quality of your service delivery will also show through your confidence and service delivery (this includes team members). In turn your clients who value your service will advocate on your behalf (word of mouth).
𝐋𝐚𝐬𝐭 𝐛𝐮𝐭 𝐧𝐨𝐭 𝐥𝐞𝐚𝐬𝐭, 𝐥𝐞𝐚𝐯𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐬𝐦𝐢𝐥𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐭𝐡𝐞𝐲 𝐝𝐢𝐝 𝐛𝐞𝐟𝐨𝐫𝐞 𝐫𝐞𝐜𝐞𝐢𝐯𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞.
Food for Thought (Question For You): How confident are you as a Small Business Owner/Startup Business in believing in your value offer/skills and in sticking with your prices?
Educational Resources:
1. 10X Sale and Marketing Accelerator Training with Grant Cardone
2. 3 -Day Deep Dive into Sales and Marketing, 10X Boot Camp Interactive Experience with Grant Cardone
3. Jobber Customer Relations and Field Staff Management System
4. Groove Customer Matter - CRM and Marketing Automation Platform
#femalestartups #femalefoundersclub #femalebusinessowneruk #femalebusinessfounder #businessstartupspecialist #digitalnomadwomen
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