Instagram Updates | Social Media Marketing

 Instagram Updates 

1. Reels Video Length has been increased from 30 to 60 Seconds. 

𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 Q𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐭𝐨 C𝐨𝐧𝐬𝐢𝐝𝐞𝐫:

• What sort of opportunities can you actualize from 15, 30, 60 Seconds Videos Content Format in relation to watch time and engagement opportunities?

• Which videos lengths to use, to sign post your audience to longer educational content video formats i.e. via IGTV or Youtube.

Benefits of video lengths:

•  Shorter Video Format has more potential to be watched to the end of video and to loop.

• Longer Video Formats offer the opportunity to provide snap short educational information for sign posting your audience to longer educational content on other platforms (i.e., IGTV or Youtube Videos). 

2. Swipe Up Feature as of 30th August 2021 has now been replaced with Link Stickers. The new  Link Feature will be Accessible to all IG Users including those with less than 10K Followers. 

Benefits more opportunities to sign post your audience and prospective clients to clickable offers products/services on your Website, Linktree or other Social Media Platforms.

4. New Suggested Posts Feature in Newsfeed. Suggested posts will include post from New Accounts (i.e., outside of preexisting followers).

Benefits: Opportunity to raise further awareness for your brand, and to reach new accounts.

Educational Resources: 

• Follow my IG Account for New Updates Here! 

• Access Social Media Marketing Templates Package Here! 

• Access Video Marketing Marketing, Done 4 You Templates Here!