In 2021, Instagram Algorithms (IG) will continue to matter with a primary focus on calculating and measuring the extent of your Social Media Community Engagement on an individual and group basis. Including measuring how long ago, your content (video and written content) was posted. Algorithms will make preferential
treatment for family, friends’ relationships over business accounts.
“In
2021, more users will see content by profiles that they do not follow (not only
in the Discover Tab, but also in their main feed). To increase your chances of
that happening, focus on getting engagement from your core followers.” – Story Chief
Comments, Likes, Re-shares and Views are the top four most engagement Algorithm measures which are important for feed ranking. Followed by the following engagement rankings: Follows, Location Setting/Geo Tags, Hashtags helps.
Key Essential Areas to keep in mind to help your growth and engagement on Instagram:
1. Instagram prioritizes posts your audience cares most about most and who they have developed a close relationship with.
2. The algorithms measures activity and engagement based on the following;
-
Content, PM’s, search and people you know in real life (history
of connection).
-
Instagram will calculate the relationship and interest level someone
has with you and service content to their feed accordingly.
2. Content Creation – Create valuable educational content which solves a problem and offers a solution for your audience and clients. Your content should also be visually pleasing in order to help you standout as a Brand Identity and to help you with attracting an ideal audience (Followers. This will also enable your content to potentially to be discovered through the explorer search button and New Instagram Guide Feature.
3. Instagram Stories – the more engagement your posts receive the more they will get boosted to IG Algorithm. The stories that appear at the start of your audience’s feed are the accounts they engage most with. Based on their Likes, Comments, Story Views, Reactions, or DM’s.
- Current top stickers – Polls, Emoji Slider, Question Sticker.
- Timeliness – shows your audience the top and latest stories from their favorite accounts that they engaged with most. – Consistency in posting to stories helps.
4. Drive Conversation with Engaging Captions & Call to Action – in order to encourage comments and for your action to take action. Ask Questions
5. Embrace IG Latest Features – helps to boost your account performance.
6. Optimize Your Hashtag Strategy – for reach and more views, to attract ideal audience and clients. Niche Market & Ideal Client Persona Hashtags help.
7. Cross-Promote Content – from your Feed to Stories, IGTV, Reels (use the preview feature) and cross promote to other Social Media and Professional platforms.
8. Private Messages DM’s (Be Responsive) – IG Algorithms measures these as well. The accounts your audience DM most, get bumped to the front of IG Stories Feed. When you look at the top of your profile stories section you will which stories show up first on the people you follow and engagement most with.
Tip: Invite your Audience to DM with questions/feedback.
9. Engage and respond to comments within the 1 – 3hrs of posting
10. Use IG Creator or Business Insights – to assess your content and audience, what’s working well.
11. Clickbait, Contents, Giveaway, Repurposed Content from other sources which does not add value won’t get recommend.
12. Timeliness & Frequency (Stay Consistent)– choose days/frequency of when you post and stick to the pattern and times rather than posting randomly (i.e. daily, once, 2 x times week etc.…)
13. Your Audience – its helps to know how actively engaged your audience is on IG, including how often they post and interact.
ü
Active users will see more posts especially the New Catalogue
Feature. If you have highly engaged users, they will be served with suggested
content from new accounts based on previous interactions.
ü If your audience spends a few minutes on IG App they will only see the days highlights from the algorithm.
ü How often your Followers uses IG to scroll matters as well; the more active they are the more their feed will appear chronological. IG shows them the best posts since their last visit.
ü How many people your audience follows matters. The more people they follow the likelihood is that they might not see all posts.
HOW IG ALGORITH WORKS IN STORIES & VIDEO (REELS & IGTV):
1. Your Audience sees content they engage with most on their newsfeed.
2. IG shares suggested videos in Explore Pages beyond home newsfeed.
Useful Tips to implement:
- Share Reels to your IG Feed: Share one minute preview videos in your newsfeed to increase exposure and to send a positive signal to IG algorithm.
- Share Reels to your Stories and other Social Media Platforms.
- Include Hashtags to help your audience discover your content.
- Tag Business Owners and/or Influencers/Content Creators you work with or to credit them for something you have made reference to (i.e. products and services)
HOW IG ALGORITHM WORKS ON EXPLORE PAGE:
1. Essential things to consider to help with boosting your posts consist of the following areas; Content, Captions, Visual/Aesthetics, Niche Hashtags and Topics. It helps to develop a Social Media Marketing Strategy consisting of these key areas.
Nowadays it pays to research and create content your audience is most interested in, based on prior interactions and the latest trends within your Niche Market. Your audience is savvy due to numerous free opportunities to access free and paid content (services and products) from other sources.
2. Explore Feed consists mostly of content from new accounts. Your audience will either scroll through the explorer button, or use search words and keywords to find suitable content.
- Explore Page: IG considers how visual your content is and captive your captions are; this is usually boosted by users who deem your content to be valuable, visually pleasing, or engaging.
- Explorer page is used to display the best and most relevant content which users have engaged wit most.
Lessons Learnt:
Ever felt like quitting Instagram due to the constant IG Algorithm changes?
- When it comes to IG Algorithm changes is it not personal it is always business. Spend more time focusing on developing good quality and valuable educational content, which is intended to help others and offer solutions to their pain points. This is regardless of which industry you are in.
- It is about whether you are open minded (mindset wise) to adapt quickly to innovative change. Always be open to change, it is inevitable. We are living in times where things are constantly changing with new innovative ideas being created on a regular basis.
- IG Algorithms usually changes with the introduction of new Creator & Business tools. Ask yourself how can the new tool, help you to connect more with your audience and prospective clients. How can you best maximize on the new tools raise further awareness about your personal brand, with the intention of helping others?
- IG will reward innovative creators who adapt and use new tools. The earlier you jump on a new trend the better. Again remove the "personal," what you think and feel, and how Instagram might be hurting your engagement levels.
Useful Educational Resources:
- Later Website: Instagram - Later Blog You can also use Later to assist you with content planning and advance scheduling.
2. Brand Your Personality Template
3. Social Media Template Package
4. Social Media Marketing & Business Education Resources
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