WHAT ARE YOUR SOCIAL MEDIA MARKETING OBJECTIVES?
According to EdX Online Education , Wikipedia and Buffer platforms, Social media Marketing is defined as follows... "The use of social media platforms and websites to promote a product or service." Wikipedia "The use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. Buffer " Social Media Marketing is the use of social interaction to provide value to companies and brands . Its about understanding how various digital technologies facilitate interactions between consumers and other consumers and between consumers and companies. Technology is constantly innovating." - EdX Strategic Marketing Course Social Media Platforms were initially established for social engagement purpose. Overtime the p