INSTAGRAM LAUNCHES QR CODES (NEW FEATURE UPDATE) | SOCIAL MEDIA MARKETING

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Instagram is rolling out QR codes to its Social Media platform. The new features will enable you as a Creative Entrepreneur and/or Small Business to generate your own QR codes that will be scannable via most phone cameras. Creating your own QR Code will have its benefits in terms of raising further awareness about your brand and increasing growth/engagement. It will maximise on instantaneous efficiency and effectiveness on your audience and prospective clients no longer needing to manually search for your account, they can just scan your code. 



What is a QR Code? 

According to Wikipedia a "QR barcode is a machine-readable optical label that contains information about the item to which it is attached. QR codes often contain data for a locator, identifier, or tracker that points to a website or application. It a quick response system and its applications include product tracking, item identification, time tracking, document management and general marketing." 

People can scan QR barcodes via Mobile Phones. 

See below an example of my Instagram QR Code, which I created within seconds via: Gogr.Me Website 

 qr code 

What are the benefits of having a QR Code for Business Owners 

  1. They make it easier for your customers to find your business, without having to manually search for it in Instagram. It minimises the risk of New Contacts writing down the wrong information about your business. 
  2. Good for efficiency in Lead Generation sharing and networking, more opportunity to spread awareness about your brand and to increase Search Engine Optimization (SEO). You can also link the QR Code to your landing pages. 
  3. They can be used as a call-to-action for your customers. For instance, you can automatically link them to a mobile device to "Like, Text Us, Or Email" button on your Social Media Page. They can also be linked to a preview of your product/service, education videos making it easier for you to promote new deals or launch a new product/service.
  4. Most newer version phones have QR codes already installed making it easily accessible 
  5. They can connect your online and offline media such as your marketing materials; cards, leaflets, business cards and brochures. Makes it easier for your prospective clients to access information and contact details about your business.
  6. You can also customize your QR Code according to your own branding colours for instance, thereby making it more recognizable by your audience and prospective clients. 
  7. Measurable Analytics, you can review actions people have taken as a result of using your QR code based on the number of leads and click.
  8. Return on Investment QR Codes have the benefits of increasing your return on investment and business growth/engagement. 

WHERE CAN YOU USE QR CODES?

  1.  On your Business Card and Printed Flyers/Leaflets/Brochures 
  2. Guest Badges at Conferences 
  3. Products and Services Information
  4. Link to Social Media Sites, Landing Pages, Websites/Blogs 
  5. To promote educational information about your Events, Webinars, Podcasts in easily accessible public places/environments. 

HOW TO GENERATE A QR CODE FOR YOUR BUSINESS

You can easily generate QR Code by visiting one the sides below recommended by Hubspot   When you choose your prefered QR Code Generator site you can enter any Web URL,  SMS or plan text and phone number into the code generator box. You will be given the option to embed your code or download it. 


Follow these following steps from Hubspot on how to create your QR Code: 

  1. Select a QR code generator.
  2. Choose the type of content you're promoting.
  3. Enter your data in the form that appears.
  4. Consider downloading a dynamic QR code.
  5. Customize it.
  6. Test the QR code to make sure it scans.
  7. Share and distribute your QR code.
  8. Track and analyze performance.

QR CODE MARKETING STRATEGY

To end as with any Social Media and Marketing process, it pays to have a strategy in place. Including taking into consideration the following questions 
  • Who you want to attract (your ideal prospective and/or existing clients)
  • What you want the to do as a result of using the your QR Code (Call-to-Action)
  • Where you want the to go- Customer Journey 
  • How you will achieve your goal. Also analyse (include tracking links), measure and review the results you are achieving and have achieved. 

USEFUL EDUCATIONAL RESOURCES

Learn more about me via my main webpage via the QR Code below

                                                                    qr code





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