Click here to grab the Facebook Story Templates
If you are you are friends with me on Facebook, you will have noticed that I use Facebook Stories more regularly nowadays, as opposed to my Profile Page. There is a reason for this. This is a growth area that Facebook is focusing on as well as most business owners, marketers, potential customers and subscribers.
In fact, Facebook recently added a new tool, whereby you can post directly from your Business Page to your Stories on your Profile Page. This is a genius idea and also saves time in having to post twice.
Using Stories and your business enables you to become more razor focused on your Niche Market. You will notice over time and depending on your content that you will gain a following, of people who are independently motivated to view your updates on a regular basis. It is important to also include your personality (social hobbies) as opposed to selling all the time. So that you develop a brand personality and also give people the opportunity to get to "Know, Like and Trust You."
Facebook Stories can benefit your business.
- They can engage your audience, grow your list and even sell more products, services and books.
- It’s important that you learn as much as possible about creating and using visual Facebook stories to drive brand awareness, grow your list, and increase sales.
- It’s essential you ensure that they are well-planned, eye-catching, and actionable.
Here are a few reasons you may want to try and then implement Facebook Stories in your marketing plan.
"Facebook is also actively encouraging videos, memes, and stories rather than written content. In fact, their CEO has predicted that the majority of content on Facebook will be video, putting them head to head with the extremely popular YouTube."
Facebook Stories can be a good format to publish in because they are attention-grabbing, as compared to other types of posts. The downside is they only last 24 hours before they vanish, but the good thing is that you can use the highlight button to keep your content evergreen.
Meeting Your Facebook Story Goals
Start by setting goals for each story, such as driving traffic, gaining new subscribers, making sales, promoting brand awareness, and much more. Knowing what attracts your audience, visually, and what info or solutions they want from you, will help your stories stand out from the others.
Traffic Goals
Getting traffic to your site often includes providing a clickable link to learn more. A story can work well for this, especially if it is breaking news or a special sale that will be here today and gone tomorrow. Add text and a link to photos and videos (the links are not clickable, so ensure that you created an easy-to-type URL for your follower). Track your results. Without those, you won’t know exactly what you did right or what worked best.
Subscriber Goals
A lot of marketers rely heavily on social media. This can result in neglecting to build a solid mailing list. Yet, the two strategies can work well together. Email marketing is extremely effective when it comes to reaching your target audience, building long-term relationships, and compelling readers to take action. However, before you can accomplish all of that, you need to get them to opt-in to your list with an offer they can’t wait to get.
Your prospective subscribers want and expect more value. You can provide this valuable, free item in multiple ways.
A free ebook download, a free multi-lesson eCourse, are both attractive incentives to gain subscribers. In this case, your story would be all about the benefits of the item, with a link to sign up for the list and then receive their item.
Sales Goals
Whether you offer your own line of products and services or recommend affiliates’ items, you need to make sales. Creating a story for each offer enables you to showcase the item’s features and benefits.
When you use social story offers with other marketing methods, such as social media posts, ads, and email marketing, you increase your chances of meeting your goals and making more sales.
Brand Goals
You need to see and be seen. Maintaining a social media presence and embracing new marketing methods keeps you in your audience’s mind. Social media marketing is a way to put yourself on the map. Every social network specializes in a specific content type, even though they may offer other options. Right now, stories are hot and growing in popularity.
On Facebook, stories are currently receiving greater visibility. When you add relevant, interesting, problem-solving stories, your brand reach increases, as does your brand recognition. Publish great content regularly and you will soon have everyone talking about you, and your products/services.
"Facebook is also actively encouraging videos, memes, and stories rather than written content. In fact, their CEO has predicted that the majority of content on Facebook will be video, putting them head to head with the extremely popular YouTube."
Facebook Stories can be a good format to publish in because they are attention-grabbing, as compared to other types of posts. The downside is they only last 24 hours before they vanish, but the good thing is that you can use the highlight button to keep your content evergreen.
Meeting Your Facebook Story Goals
Start by setting goals for each story, such as driving traffic, gaining new subscribers, making sales, promoting brand awareness, and much more. Knowing what attracts your audience, visually, and what info or solutions they want from you, will help your stories stand out from the others.
Traffic Goals
Getting traffic to your site often includes providing a clickable link to learn more. A story can work well for this, especially if it is breaking news or a special sale that will be here today and gone tomorrow. Add text and a link to photos and videos (the links are not clickable, so ensure that you created an easy-to-type URL for your follower). Track your results. Without those, you won’t know exactly what you did right or what worked best.
Subscriber Goals
A lot of marketers rely heavily on social media. This can result in neglecting to build a solid mailing list. Yet, the two strategies can work well together. Email marketing is extremely effective when it comes to reaching your target audience, building long-term relationships, and compelling readers to take action. However, before you can accomplish all of that, you need to get them to opt-in to your list with an offer they can’t wait to get.
Your prospective subscribers want and expect more value. You can provide this valuable, free item in multiple ways.
A free ebook download, a free multi-lesson eCourse, are both attractive incentives to gain subscribers. In this case, your story would be all about the benefits of the item, with a link to sign up for the list and then receive their item.
Sales Goals
Whether you offer your own line of products and services or recommend affiliates’ items, you need to make sales. Creating a story for each offer enables you to showcase the item’s features and benefits.
When you use social story offers with other marketing methods, such as social media posts, ads, and email marketing, you increase your chances of meeting your goals and making more sales.
Brand Goals
You need to see and be seen. Maintaining a social media presence and embracing new marketing methods keeps you in your audience’s mind. Social media marketing is a way to put yourself on the map. Every social network specializes in a specific content type, even though they may offer other options. Right now, stories are hot and growing in popularity.
On Facebook, stories are currently receiving greater visibility. When you add relevant, interesting, problem-solving stories, your brand reach increases, as does your brand recognition. Publish great content regularly and you will soon have everyone talking about you, and your products/services.
What to Do Next: Get $10 Off Our Done-for-You
Facebook Story Templates
The package includes:
• Insider’s Strategy Guide: Facebook Stories can boost engagement and allow you to reach your audience in ways never before possible. This guide will give you the tools you need to get started.
• Insider’s Strategy Guide: Facebook Stories can boost engagement and allow you to reach your audience in ways never before possible. This guide will give you the tools you need to get started.
• 6 Call to Action Graphics: These templates can be used to give your visitors an action to take such as downloading your free offer, joining your Facebook Live or signing up for your free class.
• 24 Blank Facebook Story Templates: These attractive templates can be customized with your calls to action, inspirational words, notice of a sale or whatever you would like to share with your audience in your Facebook Story. Add your own text to these templates (Photoshop not needed). Click here to grab the Facebook Story template package
And, of course, use our special coupon code to get an additional $10 off the already discounted price. Coupon code: 10TEMPLATES (please note this discount code may expire soon).
You can use these templates for your own business, help your clients with getting clients or even include the templates in products you provide to your customers. The choice is yours!
Additional Resources:
Facebook Messenger Bots Templates
Facebook Ads Package
Social Media Template Package
Facebook Messenger Bots Templates
Facebook Ads Package
Social Media Template Package
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